We’re living in 2021, a time in which the internet has proven to be the key to every minute requirement of life. You don’t really need to walk out of your house to buy essentials or do important chores, as the web has brought the whole world not even on your doorstep but in your hands. This leads us to the idea that digitally produced interactive images, information, etc. are no less than perfect to serve the purpose. But, let’s reconsider how our brain functions and, therefore, what is the importance of print media in our lives.

What is Print Media?

Print media encompasses everything that’s published on paper, not digitally. May it be a magazine, newspaper, books, etc. all of them lie under the rubric of the print media. 

When talking about a print advertisement, there are various media through which it’s done, like:

• Brochures
• Posters
• Billboards
• In-store display units
• Signage, etc.

In this digital age, does Print Media Advertising count?

Unequivocally, marketing of one’s brand has to be done in order to escalate the growth of the venture. But, to consider one medium over the other would be inapt, as both of the media, either print or digital, have their own pros and cons. So, let’s have a look at it!

Print Media Marketing offers a relaxed engagement 

According to researches, content on paper affects the human brain in different and more potent ways, as it is tangible, and this shows a significant difference between how our brain processes information fed via different media. For instance, newspaper print works more effectively than its digital counterpart. It is so because the print media captures the viewer without the annoying pop-up ads disrupting the engagement. The brochures, magazines, etc. are thus a relaxed form of print media marketing with which the consumer can connect whenever he/she chooses to. 

Helps to reach the unreachable

When talking in terms of India, much of the population resorts to the consumption of information via newspaper print, as the engagement of people with the internet is limited. Thus, newspaper ads have the potential of taking your brand to even the remotest corners where people don’t have access to the digital world. 

Targets the right audience at the right time

Creative print ads like billboards, in-store display units, etc. have the potential of turning the viewers into customers instantly. For example, shopping in a complex that has enticing in-store display ads will definitely attract the viewer to the product, calling in the conversion that too at a higher rate. In simpler words, this is taking the best shot at the right time.  

While the world is striving to get a foothold in the digital realm and companies are making endless efforts to market online, media printing becomes the trick of the trade. So, make sure to pay heed to it while you plan your marketing strategies. To know more about print media advertising, reach out to the experts at Design Pundit Advertising Pvt. Ltd. – the top media buying and planning agency in Gurgaon.