With many new ways of online marketing coming up, Influencer Marketing has become one of the mainstream forms which is a sure-fire way to expand the reach of your brand on social media. But, to cherry-pick the right Social Influencer for your brand and to reach out to him/her is the real hassle of the journey, as there is no one-size-fits-all approach to making this work. So, let’s see how social media influencer marketing works correctly for your brand!

But, first things first,

What is Influencer Marketing?   

A hybrid of old and new marketing tools, Influencer Marketing takes the notion of endorsement by a celebrity and places it into a modern-day content-driven marketing campaign. The main differentiator, in this case, is that the results of the campaign are collaborations between brands and influencers.

Since social media is expanding enormously, you might get confused between celebrities and influencers.

Therefore, Who is a Social Influencer?

The digital marketing influencers are those people who have:

• The power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience
• A following in a distinct niche, with whom they actively engage.

Also, there are different types of influencers based on the size of their audience. There’s no strict cut-off here, but generally, the types of influencers are broken down as:

• Nano Influencers

These are the social influencers who have 10k or fewer followers.

• Micro Influencers

They have a follower base of 10k to 100k followers.

• Macro Influencers

Macro influencers are those who have a follower base of 100k to 1 million.

• Mega Influencers

Influencers with a fan base of 1 million+ followers are called Mega Influencers.

How to know the right influencer?

For the right influencer collaboration, it is imperative for you to have the right influencer strategy. And, today, we are going to help you figure that out!

Firstly, don’t expect that the social influencers are going to fetch you sales in the blink of an eye, as the agenda of paid partnerships here is to make your product/services known in unintroduced circles, basically, reaching out to new customers.

In an effective influencer outreach, you speak to the right people using the right tools – the right digital marketing influencers. Here, a definition of your audience would be a really good start, as developing audience personas will make certain that you understand who you’re trying to reach. Maybe you are trying to reach more of your current audience or one that’s entirely new. Once you are done with that, create a matching set of influencer personas. This will help you to understand the qualities you’re looking for in the influencers. Now, as you have figured out everything, jump to the final level, i.e. reach out to influencers and collaborate with them to develop effective content!

Now, for ‘how to reach out to influencers?’, connect with the experts of social media influencer marketing at Design Pundit Advertising Pvt. Ltd. – the best influencer marketing agency in Gurgaon to have a hassle-free campaign running for your brand.