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Recent updates from social media sites prove that they are becoming a digital marketer’s paradise. Businesses all over the world are increasingly becoming reliant on digital platforms to reach their customers; especially more so in the aftermath of the COVID pandemic. This development which has been ‘hailed’ as the ‘Digital Transformation’ of businesses, has been shaping up the corporate landscape for the last few years. Right now, brands around the world are reinventing themselves to cater to the power of social media, running to catch on to every trend, every opportunity. Breakneck speed is the new mantra, you blink and you miss out.

In a matter of a few years, Online Marketplace has become a highly competitive place. A marketer/seller has to do a lot more than just show up to the party in order to sell their products viably and profitably. One of the most important tools in any online marketer’s arsenal when they wish to grab direct eyeballs from their potential customers is PLA or Product Listing Ads.

Return on Investment (ROI) and Key Performance Indicators (KPI) are two colloquial terms that are most commonly bandied about by digital marketers to indicate the performance of marketing campaigns. In this blog, we will strive to understand both these factors, how they are determined and what makes them so important in digital marketing.

ZMOT which means Zero moment of truth is a term coined by Google back in 2011, in their eBook of the same name. The term refers to the exact moment when a consumer decides to buy a product. The concept of ZMOT tried to decode the common decision-making processes and influences that lead the consumer to arrive at this moment; to take the decision to purchase a product.  ZMOT has become a buzzword now and we see it thrown around by marketers and bloggers in quite an abundance. In this article, we will try to decode the many facets of ZMOT and see how this simple concept helps us understand the complexity of consumer buying behavior.

Social Media is an ever-evolving entity with platforms constantly reinventing themselves and offering newer and more engaging features to its users. Some of these ideas succeed while others do not so much. A few years back when TikTok pioneered the short video format and attained unparalleled success, it was thought that it was here to stay and thrive. But it was not to be. And TikTok’s adversity was an opportunity for others. Many apps tried to capitalize on it. But one succeeded much more than others- Instagram Reels.

Over the last decade, social media advertising has come a long way. It has spawned an industry in itself with new platforms and strategies coming up every day. From the smallest of vendors to the largest retail giants in the world; everybody advertises on social media. If you are an e-commerce brand, then it becomes imperative that you forge a comprehensive and smart social media strategy. The basic purpose is to bring more footfall to the website, and what better people to advertise to; than those who are already glued to the screens. Getting Traffic is just the first step. The visitors must be converted into prospective customers. And, the prospective customers must become repeat customers. And, that is where strategy comes into play.

All of us, at some point in our lives, had heard someone telling us those three beautiful words- Content is king.  It is one of those pervasive mantras of the 21st century which appears everywhere from impromptu marketing strategy meetings to Ted Talks, to the shenanigans of millions of self-proclaimed influencers on social media; all of them trying to convince us that it is their content that is the rightful KING. 

We all want our businesses to become big hits, and therefore, there are a number of marketing tactics that we deploy to maximize the reach of our businesses, in other words, to increase the audience who can be converted into potential customers in the due course of time. So, when trying online branding, there are two marketing channels, SEO and SEM, which are often wrongly used interchangeably. Thus, we need to explore the difference between SEO and SEM and what’s their effect!

The expanding realm of the Internet since the early 1990s has created a chain of unprecedented events which have fostered new ways in which consumers now shop. Back in the days before it, online shops and social media branding comprised primarily of the company’s logo, brand colors, font, promotional content which was usually in print, and nothing more. But now, in our hyper-connected world, the online branding techniques are no longer as simple, instead, they are absolutely necessary for all the businesses – from small neighborhood stores to start-ups and more. 

Consumers are the primary axis around which the complete business revolves. No consumers, no business! Therefore, it is absolutely necessary for each one of us to study the pattern of consumer behavior, as by carefully observing the consumer psychology and the factors affecting consumer buying behavior, we will be able to develop new products, and do the branding more efficiently and eventually increase revenue. Now,