The experience and perception people have of your company depend upon your actions taken to build the brand – the strategy, amongst which the identity of your brand is the first thing that comes to mind; the tangible expressions that communicate ‘who you are’. Thus, to consider the importance of logo while designing the visual expressions or the ‘face’ of the brand is inevitable, especially for beginners.

So, here’s a list of pro tips for you to remember while you do your brand logo designing.

Representing your brand, what’s the role Logo plays?

A logo communicates the ownership, quality, and values of the business. It is the only thing that goes with your products, business cards, website, and social media to the customers. It is likely to be one of the first interactions people will have with your company, thus logo branding gives you the opportunity to make an exceptionally striking first impression that visually expresses your purpose.

Building trust, a well-designed logo gets people to stick around. It tells the potential customers who you are, what you do, and how is your brand beneficial for them. It is an effective tool that communicates to people who have no prior knowledge or experience with your business that you do great work.

If a logo looks unprofessional, people will unequivocally question the credibility of your work – your products/ services, etc., and will most probably choose someone else over your company, as people are pro at making snap judgments. So, it is evident that logos are important but what is even more important is creative logo designing. Thus, let’s look at a few quick tips to do that.

How to make a good logo?

With a combination of texts and imagery, the logo tells people the name of your business and creates a visual symbol that represents the vision of your company. It’s a very big part of your brand’s identity.  

A good logo is memorable; it differentiates you from everyone else and fosters brand loyalty because it has meaning built within it. Therefore, it is absolutely necessary to have a good design that looks professional. Now, after knowing the importance of logo, let’s explore how to create one.

Easy to interpret

Logo and branding go hand-in-hand thus the logo needs to be clear and easy to interpret so that it conveniently communicates who you are and what you do instantly. A very intricate design will not be able to speak volumes about your brand. So, be cautious about it while brand logo designing.

Simple

While creative logo designing, it’s important to keep your logo simple so that it works across multiple media platforms and is effective at any size. Neither should it be too big to adjust nor too small that you need to enlarge it, as it may disturb its real charm.

Provokes emotional connection

You would want your company logo design to strike interest, promote trust, and encourage optimism. And, typography is a way to stir up such feelings without people even being actively aware of it, as it communicates the tone of voice and personality. So, pick typography that reflects what your company stands for, it should be aesthetically pleasing and functional at the same time because it impacts user experience.

Influence purchasing decisions

You need to be careful in choosing the colors while brand logo designing because it determines how the logo for brands is perceived and has the power to drive purchasing decisions. Triggering emotions, when used consistently across your marketing, color improves brand recognition by 80%. 

The right colors depend on your industry and target market. You probably might have noticed that certain industries stick with certain colors. For example, financial institutions tend to use blues because blue communicates security and reliability. Logo for brands in blue promotes trust in their products and services.

So, pick your color (s) based on the feelings you want consumers to experience and the actions you want them to take. Take into consideration human psychology, culture, trends, and context.

From concept to roll-out, there’s much to consider for logo branding to have it right. And, to make it easy for you, we at Design Pundit Advertising Pvt. Ltd., the best logo designing company and creative agency in Gurgaon, are just a click away!