The major success of a website comes from how well it ranks on the search engines, as the more it is visible to the people, the better business it will do for you. And therefore, having an SEO-friendly website is an absolute necessity. But, to think of website optimization with SEO as a step to be taken towards the final touches would be highly inappropriate, as it will double your workload in the creation of a perfect website.

So, here are some of the essentials you need to know for how to do SEO for websites from the beginning.

 Firstly, what is SEO?

Search Engine Optimization (SEO) is a technical process of making your website discoverable, i.e. easily visible on the search engines and is accessible to people. This enables the website to draw more traffic, boost the awareness of the brand and position the brand as the authoritative and trustworthy face of its field. 

There are two parts of this complete process: SEO on-page and off-page 

Now, how to do SEO for websites?

SEO for a new website needs a lot of homework before you are ready to launch it on the web. Below is a quick guide to help you with it.

On-page SEO

It is the major part of SEO comprising about 60-70% of the process. In other words, the major optimization of the website is done via on-page SEO. It is divided into multiple, smaller processes – 

Keyword Research

Keywords are those words/phrases that help search engines to rank your website. So, it is inevitable for you to conduct thorough research of the keywords that match with what your target audience commonly looks for. There are many Google keyword tools that will help you in conducting your keyword research.

Optimize the content

Content optimization is your second step; optimize your content – articles, content on the web pages, everything – with the keywords that you have shortlisted so far. 

Also, the quantity of the content needs to be considered so that an appropriate density of keywords is maintained throughout. Thus, make sure to neither douse your website with a lot of content nor with one that’s insufficient. 

Also, the headings are also to be optimized by keeping in mind the h1, h2, and h3 styles. 

Meta Tags Optimization

Meta tags comprise meta titles and meta descriptions that display an introduction of your website on the search engine’s result page. In the Meta Tags Optimization, you will have to make sure that the targeted keywords are inserted within them. 

Image Tag Optimization

Like meta tags, in the image tag optimization, the keywords are to be inserted in the image alt text.

URL Optimization

URL optimization also calls for the URL that’s short and crisp along with the targeted keywords. Basically, it should be Google as well as user-friendly. 

Optimize your website for mobile

With more and more people accessing websites via mobile devices, you can’t leave those potential conversions out in the cold, and therefore to build a mobile-optimized website is an absolute necessity.

Create a website that loads faster

The speed of the page matters a lot when it comes to both SEO and conversions. Google’s Page Speed Insights gives you valuable insight into how fast your site loads across all the devices and what specific things you can fix to make your website faster.

Off-page SEO

Off-page SEO, also called off-site SEO, refers to the ways in which you optimize your website via external means such as guest blogging, social media activity, influencer marketing, and brand mentions. Backlinks are the prime contributors to off-page SEO that help your website rank better. When a high-quality site links to yours, search engines interpret the link as a signal of your site’s credibility. As you build a solid backlink profile, your pages will climb up the ranks. 

For more information on how to do SEO for a website from the beginning or how to improve Google search rankings of your website, reach out to the experts of SEO at Design Pundit Advertising Pvt. Ltd. who offer the best SEO services in Gurgaon.