Recent updates from social media sites prove that they are becoming a digital marketer’s paradise. Businesses all over the world are increasingly becoming reliant on digital platforms to reach their customers; especially more so in the aftermath of the COVID pandemic. This development which has been ‘hailed’ as the ‘Digital

In a matter of a few years, Online Marketplace has become a highly competitive place. A marketer/seller has to do a lot more than just show up to the party in order to sell their products viably and profitably. One of the most important tools in any online marketer’s arsenal

Return on Investment (ROI) and Key Performance Indicators (KPI) are two colloquial terms that are most commonly bandied about by digital marketers to indicate the performance of marketing campaigns. In this blog, we will strive to understand both these factors, how they are determined and what makes them so important

ZMOT which means Zero moment of truth is a term coined by Google back in 2011, in their eBook of the same name. The term refers to the exact moment when a consumer decides to buy a product. The concept of ZMOT tried to decode the common decision-making processes and

Social Media is an ever-evolving entity with platforms constantly reinventing themselves and offering newer and more engaging features to its users. Some of these ideas succeed while others do not so much. A few years back when TikTok pioneered the short video format and attained unparalleled success, it was thought

Over the last decade, social media advertising has come a long way. It has spawned an industry in itself with new platforms and strategies coming up every day. From the smallest of vendors to the largest retail giants in the world; everybody advertises on social media. If you are an

All of us, at some point in our lives, had heard someone telling us those three beautiful words- Content is king.  It is one of those pervasive mantras of the 21st century which appears everywhere from impromptu marketing strategy meetings to Ted Talks, to the shenanigans of millions of self-proclaimed

We all want our businesses to become big hits, and therefore, there are a number of marketing tactics that we deploy to maximize the reach of our businesses, in other words, to increase the audience who can be converted into potential customers in the due course of time. So, when

The expanding realm of the Internet since the early 1990s has created a chain of unprecedented events which have fostered new ways in which consumers now shop. Back in the days before it, online shops and social media branding comprised primarily of the company’s logo, brand colors, font, promotional content

Consumers are the primary axis around which the complete business revolves. No consumers, no business! Therefore, it is absolutely necessary for each one of us to study the pattern of consumer behavior, as by carefully observing the consumer psychology and the factors affecting consumer buying behavior, we will be able

The experience and perception people have of your company depend upon your actions taken to build the brand – the strategy, amongst which the identity of your brand is the first thing that comes to mind; the tangible expressions that communicate ‘who you are’. Thus, to consider the importance of

 Life these days is all about and around social media platforms. Brands have been doing a strenuous job creating their effective online presence, as it makes them target their audience easily, effectively, and in no time. There are different types of social media posts like images, videos, video stories, live

With many new ways of online marketing coming up, Influencer Marketing has become one of the mainstream forms which is a sure-fire way to expand the reach of your brand on social media. But, to cherry-pick the right Social Influencer for your brand and to reach out to him/her is

The major success of a website comes from how well it ranks on the search engines, as the more it is visible to the people, the better business it will do for you. And therefore, having an SEO-friendly website is an absolute necessity. But, to think of website optimization with

In the ‘Digi-age’ we are living, it is absolutely important for you to run your business online, and once you have built the digital presence of your brand, it becomes even more necessary for you to keep it on top of the list of website rankings so that it is

Social media, comprising Facebook, Instagram, Twitter, etc., is one of the very significant parts of our lives. Today, an average person spends more time on social media than with the people around, the regular, day-to-day chores, etc., etc. Therefore, let’s turn it into a business opportunity today. Now, if you’re

We’re living in 2021, a time in which the internet has proven to be the key to every minute requirement of life. You don’t really need to walk out of your house to buy essentials or do important chores, as the web has brought the whole world not even on

Marketing your brand is one of the most vital steps to run a successful business venture. If people won’t know you, they won’t buy from you. And, in the digital age that we are living in, it is indispensable to walk out of the internet. Therefore, to do the branding

The second decade of the 21st century has proven to be all about the internet right from its commencement. We’re living in a digital age in which even groceries are bought and sold on the web. So, how can your business make it rain without embracing the technologies of the

Promotion of a product which we commonly refer to as ‘marketing of the product’ is absolutely necessary for a brand to make money. Therefore, business owners have been trying several methods to promote their products or services so that the markets overwhelmingly call for them. However, the traditional marketing practices

Products, products, products…..markets are swamping with goods and merchandise all over. So, it is quite justified to be worried about the idea of what is going to make my product stand out from the crowd? But, you don’t really need to fly off the handle, as there is a trick

For your brand to grow and be a recognizable voice even in the remotest corners of the world, you need to come up with marketing strategies that are advanced, smarter, and above all, extremely engaging. As targeting an audience online becomes a cut-throat competition with each passing day, creativity is

Nowadays, there are many established forms of online marketing. You can make your product/brand reach millions of people in different towns, cities, nations, and even continents by simply deploying the different methods of digital marketing. One such effective method is the influencer marketing strategy. It has become a buzzword for

If you want to have a successful brand, the basic you need to do is market your products. Unless and until it is not going to reach a large number of the masses, it is not going to be a recognizable voice in the market, and the internet, or simply

‘Food is life, and life is unimaginable without technology!’ In recent decades, f&b is one of the fastest-growing industries around the world. But, with the unexpected turn of events caused by Covid-19, lives and livelihoods have been turned upside down. It’s not only the f&b industry that has been hit

The product of any company has the heart and soul of it. From its planning to production, there are multiple arduous efforts that a company has to put in to make it hit the floors. But, in order to make it a huge success in the market, it needs to

Since the end of 2019, the world has been enveloped by the perilous presence of Coronavirus. It has tossed the North, South, East and West alike into a topsy-turvy mode. There has been no discrimination in its treatment of the nations in terms of recession, inflation, unemployment, crisis in the