The expanding realm of the Internet since the early 1990s has created a chain of unprecedented events which have fostered new ways in which consumers now shop. Back in the days before it, online shops and social media branding comprised primarily of the company’s logo, brand colors, font, promotional content which was usually in print, and nothing more. But now, in our hyper-connected world, the online branding techniques are no longer as simple, instead, they are absolutely necessary for all the businesses – from small neighborhood stores to start-ups and more. 

Welcome to the new era of branding!

If you are a business owner, you might have noticed that now, branding is not only about visuals. The change in marketing behavior has made branding in the 21^st century all about regularly communicating the essence of a business online as well as offline.

Customers nowadays are active contributors to the evolution of the brand community. Via the social media platforms, consumers now promote and shout out for their preferred brands themselves, creating authentic and genuine user-generated content for the brands to feature.

So, basically, the way in which consumers interact with the brands has evolved to a great extent and it means that it is time to deploy the changing ways of branding to let your brand grow to successful heights.

How to address the change in branding techniques?

Visual identity is much more than a logo; it is way more connective with the audience than simply a logo! To make the consumers realize that they are interacting with a brand, or to say, to let the identity of the brand get imprinted on their minds, brands’ changing way of branding is putting forth their visual identity in a minimalistic way at every touchpoint – packaging boxes, paper bags, and even the uniforms of their staff members.

Another larger way of imprinting the brand identity on their minds is to create a distinguished thematic physical appearance of the brand, one that’s difficult to resist, connects with the essence, culture, voice, and value of the business. This will not only work at physical touchpoints on-site but will also do wonders on the website as well as on social media – a new way of online branding.

Also, addressing the revolution in online marketing, brands have welcomed the efforts of their customers in spreading the word about them via social media platforms; basically, making the fans their brand ambassadors is the new standard of online marketing. This online branding technique has almost nothing to do with a logo, suggesting the fact that the changing ways of branding have progressed into a whole package, a community beyond just a logo!

Now, the Do-It-Yourself part to cope with the change in marketing behavior of the times is to create your own brand statement – a statement encompassing all that your business stands for and your customers can look forward to experiencing at your every touchpoint. Next, come up with a brand identity. Now, this is taking your previously created brand statement and turning it into visual and experiential cues, the tangible elements that will help customers distinguish your brand from your competitors.

For more tips on how to address the changing ways of branding efficiently and creating a strong identity for your business to stand out of the crowd, reach out to the experts of branding on online platforms at Design Pundit Advertising Pvt. Ltd., the best online marketing agency in Gurgaon.