Recent updates from social media sites prove that they are becoming a digital marketer’s paradise. Businesses all over the world are increasingly becoming reliant on digital platforms to reach their customers; especially more so in the aftermath of the COVID pandemic. This development which has been ‘hailed’ as the ‘Digital Transformation’ of businesses, has been shaping up the corporate landscape for the last few years. Right now, brands around the world are reinventing themselves to cater to the power of social media, running to catch on to every trend, every opportunity. Breakneck speed is the new mantra, you blink and you miss out.

In a matter of a few years, Online Marketplace has become a highly competitive place. A marketer/seller has to do a lot more than just show up to the party in order to sell their products viably and profitably. One of the most important tools in any online marketer’s arsenal when they wish to grab direct eyeballs from their potential customers is PLA or Product Listing Ads.

Return on Investment (ROI) and Key Performance Indicators (KPI) are two colloquial terms that are most commonly bandied about by digital marketers to indicate the performance of marketing campaigns. In this blog, we will strive to understand both these factors, how they are determined and what makes them so important in digital marketing.

ZMOT which means Zero moment of truth is a term coined by Google back in 2011, in their eBook of the same name. The term refers to the exact moment when a consumer decides to buy a product. The concept of ZMOT tried to decode the common decision-making processes and influences that lead the consumer to arrive at this moment; to take the decision to purchase a product.  ZMOT has become a buzzword now and we see it thrown around by marketers and bloggers in quite an abundance. In this article, we will try to decode the many facets of ZMOT and see how this simple concept helps us understand the complexity of consumer buying behavior.

Social Media is an ever-evolving entity with platforms constantly reinventing themselves and offering newer and more engaging features to its users. Some of these ideas succeed while others do not so much. A few years back when TikTok pioneered the short video format and attained unparalleled success, it was thought that it was here to stay and thrive. But it was not to be. And TikTok’s adversity was an opportunity for others. Many apps tried to capitalize on it. But one succeeded much more than others- Instagram Reels.

Over the last decade, social media advertising has come a long way. It has spawned an industry in itself with new platforms and strategies coming up every day. From the smallest of vendors to the largest retail giants in the world; everybody advertises on social media. If you are an e-commerce brand, then it becomes imperative that you forge a comprehensive and smart social media strategy. The basic purpose is to bring more footfall to the website, and what better people to advertise to; than those who are already glued to the screens. Getting Traffic is just the first step. The visitors must be converted into prospective customers. And, the prospective customers must become repeat customers. And, that is where strategy comes into play.

All of us, at some point in our lives, had heard someone telling us those three beautiful words- Content is king.  It is one of those pervasive mantras of the 21st century which appears everywhere from impromptu marketing strategy meetings to Ted Talks, to the shenanigans of millions of self-proclaimed influencers on social media; all of them trying to convince us that it is their content that is the rightful KING. 

We all want our businesses to become big hits, and therefore, there are a number of marketing tactics that we deploy to maximize the reach of our businesses, in other words, to increase the audience who can be converted into potential customers in the due course of time. So, when trying online branding, there are two marketing channels, SEO and SEM, which are often wrongly used interchangeably. Thus, we need to explore the difference between SEO and SEM and what’s their effect!

The expanding realm of the Internet since the early 1990s has created a chain of unprecedented events which have fostered new ways in which consumers now shop. Back in the days before it, online shops and social media branding comprised primarily of the company’s logo, brand colors, font, promotional content which was usually in print, and nothing more. But now, in our hyper-connected world, the online branding techniques are no longer as simple, instead, they are absolutely necessary for all the businesses – from small neighborhood stores to start-ups and more. 

Consumers are the primary axis around which the complete business revolves. No consumers, no business! Therefore, it is absolutely necessary for each one of us to study the pattern of consumer behavior, as by carefully observing the consumer psychology and the factors affecting consumer buying behavior, we will be able to develop new products, and do the branding more efficiently and eventually increase revenue. Now,

The experience and perception people have of your company depend upon your actions taken to build the brand – the strategy, amongst which the identity of your brand is the first thing that comes to mind; the tangible expressions that communicate ‘who you are’. Thus, to consider the importance of logo while designing the visual expressions or the ‘face’ of the brand is inevitable, especially for beginners. So, here’s a list of pro tips for you to remember while you do your brand logo designing.

 Life these days is all about and around social media platforms. Brands have been doing a strenuous job creating their effective online presence, as it makes them target their audience easily, effectively, and in no time. There are different types of social media posts like images, videos, video stories, live videos, infographic posts, etc. that they create to engage with their people in the most productive manner, amongst which social media creatives are the ‘shortest route’ to hit the goals, as these are the visuals that deliver the message in a GLANCE!

With many new ways of online marketing coming up, Influencer Marketing has become one of the mainstream forms which is a sure-fire way to expand the reach of your brand on social media. But, to cherry-pick the right Social Influencer for your brand and to reach out to him/her is the real hassle of the journey, as there is no one-size-fits-all approach to making this work. So, let’s see how social media influencer marketing works correctly for your brand! But, first things first,

The major success of a website comes from how well it ranks on the search engines, as the more it is visible to the people, the better business it will do for you. And therefore, having an SEO-friendly website is an absolute necessity. But, to think of website optimization with SEO as a step to be taken towards the final touches would be highly inappropriate, as it will double your workload in the creation of a perfect website. So, here are some of the essentials you need to know for how to do SEO for websites from the beginning.

In the ‘Digi-age’ we are living, it is absolutely important for you to run your business online, and once you have built the digital presence of your brand, it becomes even more necessary for you to keep it on top of the list of website rankings so that it is visible to more and more people. Now, to help you accomplish this task, the most reliable and reachable friend is Search Engine Optimization (SEO).

Social media, comprising Facebook, Instagram, Twitter, etc., is one of the very significant parts of our lives. Today, an average person spends more time on social media than with the people around, the regular, day-to-day chores, etc., etc. Therefore, let’s turn it into a business opportunity today. Now, if you’re wondering ‘how?’, then the right answer for you would be via marketing one’s brand on social media platforms, commonly known as Social Media Marketing.  Today, let’s unpack a quick way to social media marketing for business.

We’re living in 2021, a time in which the internet has proven to be the key to every minute requirement of life. You don’t really need to walk out of your house to buy essentials or do important chores, as the web has brought the whole world not even on your doorstep but in your hands. This leads us to the idea that digitally produced interactive images, information, etc. are no less than perfect to serve the purpose. But, let’s reconsider how our brain functions and, therefore, what is the importance of print media in our lives. What is Print Media?

Marketing your brand is one of the most vital steps to run a successful business venture. If people won’t know you, they won’t buy from you. And, in the digital age that we are living in, it is indispensable to walk out of the internet. Therefore, to do the branding of your products and services in the right way, building your brand on social media would be the most efficient choice. Why is Social Media Branding Necessary?

The second decade of the 21st century has proven to be all about the internet right from its commencement. We’re living in a digital age in which even groceries are bought and sold on the web. So, how can your business make it rain without embracing the technologies of the epoch? And, therefore, we have mapped out an easy way for you to start business online today! Continue reading to unearth some mind-blowing tricks of the trade. How to create an e-commerce website?

Promotion of a product which we commonly refer to as ‘marketing of the product’ is absolutely necessary for a brand to make money. Therefore, business owners have been trying several methods to promote their products or services so that the markets overwhelmingly call for them. However, the traditional marketing practices that have been deployed by almost everyone are not going to help you achieve your aim. Hence, there are newer ways, i.e. content marketing strategy that has shuffled the tricks of the trade for the better.

Products, products, products…..markets are swamping with goods and merchandise all over. So, it is quite justified to be worried about the idea of what is going to make my product stand out from the crowd? But, you don’t really need to fly off the handle, as there is a trick of the trade that’s going to help you outshine all – creative product packaging. What is creative packaging?        Representation is all that matters!

For your brand to grow and be a recognizable voice even in the remotest corners of the world, you need to come up with marketing strategies that are advanced, smarter, and above all, extremely engaging. As targeting an audience online becomes a cut-throat competition with each passing day, creativity is what you need. So, today let’s see why and how creative in digital marketing can make you stand out from the crowd.  

Nowadays, there are many established forms of online marketing. You can make your product/brand reach millions of people in different towns, cities, nations, and even continents by simply deploying the different methods of digital marketing. One such effective method is the influencer marketing strategy. It has become a buzzword for a while now, and the mainstream media regularly refers to it. Today, let’s see what influencer branding is all about!

If you want to have a successful brand, the basic you need to do is market your products. Unless and until it is not going to reach a large number of the masses, it is not going to be a recognizable voice in the market, and the internet, or simply to put, social media is a way more potent tool for the same than you can barely imagine. It has myriads of ways to let your products and services reach even the remotest corners of the world, and one such dynamic method is meme marketing.

‘Food is life, and life is unimaginable without technology!’ In recent decades, f&b is one of the fastest-growing industries around the world. But, with the unexpected turn of events caused by Covid-19, lives and livelihoods have been turned upside down. It’s not only the f&b industry that has been hit hard; most of the industries have been through a lot in the circumstances that were created by the pandemic, unfortunately. 

The product of any company has the heart and soul of it. From its planning to production, there are multiple arduous efforts that a company has to put in to make it hit the floors. But, in order to make it a huge success in the market, it needs to be advertised; people need to know about it, about how it is essential for them and why they should buy it immediately. This is the stage that we commonly refer to as marketing.

Since the end of 2019, the world has been enveloped by the perilous presence of Coronavirus. It has tossed the North, South, East and West alike into a topsy-turvy mode. There has been no discrimination in its treatment of the nations in terms of recession, inflation, unemployment, crisis in the healthcare sector and primarily, in the manufacturing and availability of essential goods and services.

It seems like essentially every social media stage has the alternative to livestream. That is on the grounds that it’s such an amazing method to associate with your crowd and develop your brand.

What is Instagram Stories? Instagram depicts Stories as something that lets you “share all the snapshots of your day, not simply the ones you need to keep on your profile”. The component engages you to share various photos and recordings, and they appear together in a “slideshow plan”. Also, clearly, these photos and accounts will evaporate following 24 hours. You can even add text and doodles to your photos and recordings.

The pandemic hit all of us hard. So much so that we were compelled to stay in our homes, embracing all of our hobbies, recreational activities but losing our business or jobs. A majority of the industries around the world are on an apparent standstill, and this comes as a surprise to none at all.